Maike Brockmeier, Gründerin & CEO AIM Internet Marketing

MAIKE BROCKMEIER · FOUNDER AND MANAGING DIRECTOR OF AIM · 18+ YEARS OF EXPERIENCE

Strategic Leadership for Complex Performance Marketing

Maike Brockmeier supports companies with important growth decisions, the strategic advancement of their performance marketing, and in phases where experienced leadership capacity is missing internally.

Depending on the need, she supports companies through a strategic consulting project, as a Fractional Performance Marketing Lead, or as a time-limited interim executive. If operational support is also needed, AIM's specialized resources are available.

Schedule a strategic consultation

Personal Leadership and Execution with AIM

As founder and managing director of AIM, Maike Brockmeier is responsible for the strategic direction of demanding performance marketing mandates.

Companies can engage her for a clearly defined consulting project or an ongoing leadership role. When operational capacity is also needed, AIM's international team complements the collaboration with specialized resources.

This gives companies the support their situation actually requires: strategic clarity, experienced leadership, or the combination of strategy and execution.

Ways of Working Together

Strategic Consulting

For companies looking to analyze a specific challenge, review an existing performance marketing system, or thoroughly prepare an important growth decision. Maike identifies structural barriers, assesses options, and develops a prioritized roadmap.

Fractional and Interim Leadership

For companies lacking experienced performance marketing leadership internally. Maike takes on strategic responsibility on an ongoing or time-limited basis and steers channels, budgets, teams, and vendors.

Strategy and Execution with AIM

If a mandate needs operational capacity alongside strategic leadership, AIM can bring in specialists for performance marketing, SEO, GEO, tracking, content, and technical execution. Maike owns the strategic direction, the AIM team supports execution.

Explore AIM's services

Fractional Performance Marketing Leadership

Experienced leadership capacity without an additional full-time hire

Fractional leadership is aimed at companies whose performance marketing needs strategic leadership that isn't currently available internally, or not sufficiently so.

Maike works with a defined monthly capacity as part of the extended leadership team. She connects business goals with performance marketing strategy and ensures channels, budgets, teams, and vendors are aligned to shared priorities.

Depending on the mandate, she takes responsibility for:

Strategic priorities and growth decisions
Channel architecture and budget allocation
KPI systems and management reporting
Steering internal teams, agencies, and specialists
Processes, accountability, and governance
Sparring with leadership, CMOs, or marketing managers
International and cross-channel performance setups

Operational execution happens through the client team, existing agencies, or AIM specialists, depending on the existing structure. Maike's focus is on leadership, steering, and the decisions that matter to the business.

When does fractional leadership make sense?

The model fits companies that:

Regularly need experienced leadership capacity
Don't want to create an additional full-time position
Need to coordinate multiple channels or vendors better
Want to develop their performance marketing in a structured way
No longer want important decisions made purely at the operational level

Interim Leadership

When a leadership position needs to be fully bridged temporarily, or a critical change phase needs to be steered intensively, the collaboration can be structured as a time-limited interim mandate.

Typical situations include vacancies, restructurings, agency changes, international acquisitions, or building new performance marketing structures.

Strategic Consulting

Well-founded decisions for concrete growth questions

Strategic consulting fits when a clearly outlined challenge needs solving, an existing setup needs reviewing, or an important investment decision needs preparing.

Maike analyzes the starting situation, identifies structural barriers, and develops prioritized recommendations. The result isn't a long list of possible measures, but a clear basis for decisions with actionable next steps.

Performance Strategy Audit

Analysis of channels, budgets, tracking, processes, and scaling barriers. You get a structured assessment of the status quo, prioritized recommendations, and a roadmap for the next 60 to 90 days.

Channel and Budget Strategy

Development of a cross-channel strategy for Google Ads, Meta Ads, Microsoft Advertising, Native Ads, SEO, and GEO. The focus is on each channel's role, budget allocation, measurability, accountability, and governance.

Growth Strategy Sprint

A compact consulting format for one concrete growth decision, for example:

Prioritizing markets and channels
Preparing a scaling phase
Assessing an existing agency or team setup
Realigning budget allocation
Preparing an international market entry

GEO and AI Visibility Strategy

Analysis of visibility in classic search engines and AI-driven answer systems. This produces concrete priorities for content, technical foundations, structured data, and digital authority signals.

Typical scope: a clearly defined project with analysis, a management workshop, and a prioritized roadmap.

WAY OF WORKING

From Diagnosis to Effective Steering

Understand

Analysis of the business model, goals, channels, data, processes, and existing accountabilities.

Prioritize

Distinguishing between urgent fixes, structural tasks, and later optimization opportunities.

Decide

Developing concrete options with transparent dependencies and trade-offs.

Steer or execute

Depending on the mandate, Maike advises on execution, takes on leadership responsibility, or brings in the right AIM resources.

EXPERIENCE

International Experience in Demanding Market Environments

Maike Brockmeier has more than 18 years of experience in national and international performance marketing. She combines strategic consulting with hands-on experience from complex stakeholder constellations, international multi-market setups, and companies under high results pressure.

B2B and industrial
Healthcare and MedTech
Regulated markets
E-commerce
Health, wellness, and supplements
International growth and transformation phases

Maike is a certified translator, holds an MBA, and is a certified AI Manager (IHK). She works in German, English, and Spanish.

E-Commerce Wachstumslösung mit Performance Marketing

Selected Case Studies

Two markets. Two structural challenges. Clear results.

Healthcare

Building a High-Quality Growth Engine

Read case study →

E-Commerce

From Traffic to Qualified Demand

Read case study →

STRATEGIC CONSULTING, LEADERSHIP, AND EXECUTION

What Support Does Your Company Need?

In the first conversation, we clarify where the real challenge lies, what responsibility is needed, and what scope fits your situation.

Schedule a strategic consultation

FAQ

Frequently Asked Questions

Fractional leadership gives companies regular access to experienced strategic leadership without having to create an additional full-time position. Maike works with a defined capacity as part of the extended leadership team and takes responsibility for strategy, prioritization, budget steering, processes, and the collaboration of the teams and vendors involved.

In a consulting project, Maike analyzes a specific challenge and develops recommendations for next steps. As a Fractional Performance Marketing Lead, she supports the company on an ongoing basis, contributes to relevant decisions, and takes responsibility for steering execution.

Fractional leadership is designed as ongoing leadership support with a defined monthly capacity. An interim mandate is time-limited and fits when a leadership position needs to be more fully covered temporarily.

No. As a fractional lead, Maike represents the company's interests and takes on overarching strategic leadership. Operational execution can happen through internal resources, existing agencies, or the AIM team.

No. Consulting projects can be carried out independently of any subsequent execution. If additional support makes sense, AIM can provide the right operational resources or work with the company's existing teams and partners.

In the first conversation, we clarify the business situation, the existing structures, and the responsibility needed. You then get a recommendation on whether strategic consulting, fractional leadership, an interim mandate, or a combination with AIM execution services makes sense.

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