The Power of Paid Search

What do people do when they need something? They click on a search engine. By asking Google, your prospective customers are searching for YOU. They might not know it yet, but they’re definitely looking for you. And you’ll be there to answer their question or solve their problem – if you are visible. If you’re not, they’ll find a competitor instead. Get your brand and your answers in front of more customers. Use paid search wisely for huge strategic advantages.

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How paid search boosts your growth

Why are so many people and businesses are using paid search advertising?

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Advertise to those who are actively looking for you.

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Reduce waste: you only pay when someone clicks on your ad.

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Targeting can be as general or specific as you want.

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Results and ROI are highly quantitative.

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Being at the top of search engine results increases website traffic and brand interest in any part of the world.

For these reasons and more, paid search remains a core element of digital promotion and an integral part of any successful online advertising campaign.

Effective audience targeting

Using paid search, we engage with your customers so you reach the right person with the right message, at the right time. It’s all about targeting. And we do it so successfully you’ll be amazed at the difference.
Target through demographics. Use Customer Match to target ads to your prospective customers based on what they have already shared with your site. And Lookalike Audiences allows you to reach new customers on Facebook based on how similar they are to your «ideal» existing audience. Target customers based on what they love with affinity campaigns, and use in-market to find out what people are actively doing, researching, and planning for right now.
We assist with reporting on the impact of your marketing activities with attribution modeling, so you know what to do better to get a better ROI.

Innovative paid search strategies

The world of paid search is changing at breakneck speed. We’re at the forefront of new techniques and opportunities so you stay ahead of the game. We help harness the applications of machine learning to drive strategy and provide effective insight. Voice search is moving forward, and location marketing PPC drives more traffic to your door.

We make it simple

It might seem like a walk in the park, but success in paid search requires expertise and some digital marketing magic.
With our extensive industry knowledge and the experience of our staff , we make the process effortless and highly profitable for you.
We handle all the elements of your paid search campaign so that it remains focused, cost-effective and organized for long-term durability. We make sure you meet your KPIs and keep achieving viable results. Whether you want to advertise on Google, Bing, Yahoo, social media or third party platforms, we are experts in:

  • Initial research and strategy formulation
  • Full account set up, including analytics
  • Keyword research and list formulation
  • Creation of ad content and design, in any language
  • Regular housekeeping and optimization
  • Innovative campaign expansion ideas and implementation
  • Policy compliance and disapproved account resolution
  • Strategic account reviews and reorganization
  • Policy issues correction

Don’t be fooled by the different names, ‘Paid Search’ is also popularly referred to as: search engine marketing (SEM), pay-per-click (PPC) and cost-per-click (CPC). Whatever you want to call it, this is one of the most powerful and cost-effective forms of digital advertising available.

Our industry connections

Our close links with Google and other platforms provides us priority access to new tools and insider industry information. We always share this information, along with our insights, with our clients to keep them ahead of their competition.

Naturally, we’re Google Certified

Our accreditation as a Google Ads Certified Partner keeps us current on the latest Google Ads advancements, and assures that your campaigns will be managed to the very highest industry standards.

MORE SERVICES

Advice

Regardless of whether you are active in the B2C or B2B sector, want to grow regionally or internationally, want to strengthen your brand message or boost sales.

Google Ads/SEA

Google Ads is our specialty. We are Google Premier Partners.
We’ve been helping businesses find new customers through Google Ads since 2007.

Display and Native Ads

From classic banner advertising to retargeting, video ads and native ads to almost fully automatic programmatic ads.

Social Ads

Ads on Facebook, Instagram, Linkedin and more

SEO

Who wouldn’t want their website to appear at the top of Google in order to reach many potential customers «for free».

Web and graphic design

Your website is your business card. Good web design stands for seriousness.

Conversion Optimization and Website Analysis

Better data and its correct analysis leads to better results for you.

DIGITAL MARKETING STRATEGY

SEA, SEO, Display, Native Ads, Remarketing, Programmatic, Social Media etc.

Branding

According to your requirements, AIM offers a complete and comprehensive package to pursue exactly this goal.

Remarketing

Remarketing is an important tool to increase website sales and/or to keep your brand in the mind of the customer.

Google Data Studio Reporting

Appealing Google Data Studio reports, which clearly summarize and display the data that is most important to you, save you time and facilitate decision-making.

We help you to win new customers via the Internet. Call us on
+0251-981157-2215 or write to us
hello@aim-internet-marketing.com!