CASE STUDY

B2C Online Retailer – Google Ads

OrthoTherapia, a company dedicated to the production and sale of health and wellness products, has experienced exponential growth in its key digital marketing metrics in recent months.

Industry: Retail, E-Commerce
Channel: Google Ads

 

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Increase in the number of conversions

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Increase in total conversion value

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Growth in efficiency, measured by ROAS

%

Increase in user conversion rate

These results highlight the success of the digital marketing strategies implemented by AIM Internet Marketing on behalf of OrthoTherapia, which have allowed the company to expand its reach, improve the efficiency of its campaigns, and significantly increase its sales.

Statistics on improvements in the first month of account management by AIM

THE CLIENT

Orthotherapia

OrthoTherapia is an Austrian company dedicated to the production and commercialization of health and wellness products, with a wide range of offerings that include:

  • Micronutrients: Vitamins, minerals, phytochemicals, and more
  • Medicinal mushrooms: Variety of mushrooms with therapeutic properties
  • Monastery specialties: Elixirs, essences, tonics, and balms
  • Organic cosmetics: High-quality beauty products of natural origin

The company is known for its commitment to quality and sustainability, offering products made with the best ingredients and environmentally-friendly processes.

MARKETING OBJETIVES

Increasing Online Sales & Efficiency

The main marketing objectives of OrthoTherapia for the analyzed period were:

  1. Significantly increase sales and total conversion value.
  2. Improve the efficiency of digital marketing campaigns, optimizing ROAS.
  3. Increase user interaction and engagement with the brand and products.

IMPLEMENTED STRATEGIES

Strategy, Design, and Automation

To achieve these objectives, Aim Internet Marketing implemented a digital marketing strategy that included:

Optimization of advertising campaigns: Constant adjustment of the Google Ads campaigns , focusing on precise targeting, creating relevant ads, trying new campaign types and continuously testing optimizing offers and budgets.

    THE RESULTS

    Increase in Sales

    • In the previous period, the company recorded 477 conversions with a total value of €9,709.18.
    • In the first month with us, the company recorded 1,040 conversions with a total value of €17,833.17.
    • This represents a 118.03% increase in the number of conversions and a 83.67% increase in total conversion value.

    Improvement in Campaign Efficiency

    • In the previous period, the ROAS was 8.75.
    • In the first month with us, the ROAS increased to 14.74.
    • This represents a 68.46% increase in campaign efficiency in terms of ROAS.

    Improvement in Campaign Efficiency

    • In the previous period, the ROAS was 8.75.
    • In the first month with us, the ROAS increased to 14.74.
    • This represents a 68.46% increase in campaign efficiency in terms of ROAS.

    Increase in Conversion Rate

    • In the previous period, the interaction rate was 5.37%.
    • In the first month with us, the interaction rate increased to 13.58%.
    • This represents a 153.06% increase in the conversion rate.

    Ready to Elevate Your Business?

    If you’re ready to take your business to new heights like our satisfied client, it’s time to partner with AIM Internet Marketing. Contact us now to experience firsthand how we can help you achieve your goals and surpass your expectations.

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