From Traffic Volume to High-Intent, Revenue-Driven Performance in AT & DE
Case Study – SEEWALD Ortho
Case Study: SEEWALD Ortho
Building a High-Quality Growth Engine
Case Study: SEEWALD Ortho
At a Glance
Context
SEEWALD Ortho aimed to scale online revenue in AT and DE while improving traffic quality and profitability
Strategy
We prioritized high-intent demand capture and introduced Performance Max to expand qualified awareness and signals.
Challenge
Previous acquisition efforts generated traffic, but inconsistent intent and lead quality limited efficient growth.
Results
Higher conversion rates, significantly increased revenue, and nearly doubled ROAS year over year.
The Context
The Competitive Supplements Market
The supplements market in AT and DE has become increasingly competitive, driving higher acquisition costs and reducing the effectiveness of generic traffic strategies. To sustain growth, SEEWALD Ortho needed to move away from volume-driven acquisition and toward a quality-first model.
The goal was to identify users with real purchase intent and maximize revenue efficiency across premium product lines, creating a predictable and scalable acquisition system.
The Challenge
Quality Over Volume
Despite strong visibility, traffic quality and purchase intent were inconsistent. Broad targeting and fragmented structures attracted low-intent users, while scaling risked higher costs without proportional revenue growth.
Core Challenge
Increase conversion value and profitability without relying on traffic growth alone, ensuring each click contributed meaningfully to revenue.
Strategic Decision
Low-intent traffic sources and underperforming product groups were intentionally deprioritized to protect profitability.
Strategic Approach
Three Pillars
Performance Max
Demand Expansion Done Right
Strategic Implementation
Performance Max was used primarily as a signal-generation and demand-expansion layer, with efficiency governed by Search and Shopping campaigns.
- Expanding reach among relevant audiences
- Generating high-quality intent signals
- Supporting Search and Shopping with warmer, better-informed users
This ensured scalable growth driven by qualified demand, not inflated traffic.
The Results
Traffic Down, Revenue Up
Traffic Metrics: Strategic Volume Reduction
Impressions and clicks decreased significantly, reflecting tighter targeting focused on quality over volume.
Conversion Rate: Nearly 3x Improvement
Conversion rate increased dramatically from 7% to 19%, demonstrating significantly stronger purchase intent.
Conversion Value: +38% Revenue Growth
Revenue grew from ¬2.97M to ¬4.11M despite reduced traffic volume.
Year-Over-Year Performance Transformation
19%
Conversion Rate
Up from ~7%, nearly tripling efficiency
+38%
Conversion Value
€2.97M ➜ €4.11M in revenue growth
33.5x
Roas
Up from ~21.9x, a 53% improvement
Despite higher CPCs, the strategy delivered substantially more revenue by attracting users with significantly stronger purchase intent
The Impact
A Value-Driven Acquisition Model
SEEWALD Ortho transitioned from traffic-driven marketing to a value-driven
acquisition model. By improving traffic quality and leveraging Performance Max to
build awareness and intent, the brand achieved higher conversion rates, stronger
revenue efficiency, and more predictable scaling.
Marketing performance is now directly aligned with business outcomes, enabling
sustainable growth in a highly competitive supplements market.
Scale Revenue by Reaching the Right Users, Not More Users
AIM builds acquisition systems focused on intent, efficiency, and long-term growth.
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