Responsive display ads run on the Google Display Network. The format and size of these banner ads adapts automatically to fit the different ad spaces, which allows you to get additional exposure.

This type of display ad is created “in pieces” – you add various headlines, descriptions and multimedia items (image, logo or video). Then the platform combines these assets to try many different variations. The goal is to determine the best combination that will drive the highest advertising performance. 

What are the main elements of the responsive display ad? 

Images

Landscape Images. They require an aspect ratio of 1.91:1 and must be greater than 600 x 314.

Square Images. The image (1:1) should be greater than 300 x 300.
Logo (optional). The logo should be square. 1200 X 1200, is recommended. 
 
For all logos, a transparent background is preferred.
 
You should avoid text on the image – no more than 20% of the image can be text. 

Videos

Videos are optional – they are imported from your YouTube channel and should be less than 30 seconds.

Text Assets

Headlines: You can add up to 5 headlines of 30 characters or less and one long headline of 90 characters or less.

Descriptions: The ad should have at least 1 description line, and you can add up to 5. They must not exceed 90 characters.

Business Name

URL of the landing page

Be aware that adding the maximum number of assets available (images, ads, or headlines) increases the ad’s quality. It also allows Google to choose between more options when displaying the ads and to find the combination that is most likely to convert based on your targeting settings.

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