CASE STUDY
B2C Online Retailer – Multi Channel Ads
Shape Republic, a company founded in 2017, is dedicated to empowering women to lead healthy and fit lives by providing delicious and practical nutrition options. With a diverse range of products designed to help individuals achieve their personal goals while feeling comfortable in their own bodies, Shape Republic promotes the idea that beauty comes in all shapes and sizes.
Industry: Retail, E-Commerce
Channels: Google Ads, Meta Ads, Bing Ads
%
Growth in efficiency, measured by ROAS
%
Cost savings from reduced cost per sale (CPO)
%
Change from loss to profit
These results demonstrate the effectiveness of the digital marketing strategies implemented by AIM Internet Marketing on behalf of Shape Republic, which have led to significant improvements in ROAS, cost per sale, and loss to profit.
Statistics on improvements in the first three months of account management by AIM
THE CLIENT
Shape Republic
Shape Republic, led by CEO and Founder Caro, is a dynamic team based in the heart of Berlin. Comprising dedicated employees, sports enthusiasts, and nutrition experts, the company’s passion for fitness and healthy eating drives the creation of high-quality Feelgood Food tailored specifically for women.
MARKETING OBJETIVES
Increasing Online Sales & Efficiency
Shape Republic’s primary focus during the analyzed period was to enhance brand visibility, increase customer engagement, and drive sales growth through effective digital marketing strategies.
IMPLEMENTED STRATEGIES
Strategy, Design, and Automation
Shape Republic’s marketing approach involved optimizing advertising campaigns to target specific audiences, create compelling ads, and continuously test and refine campaign elements to maximize results and ROI.
THE RESULTS
Improvement in Campaign Efficiency
- Before: the ROAS was 1.58
- After: the ROAS increased to 2.31
- Improvement: This represents a 46.96% increase in campaign efficiency in terms of ROAS.
Cost per Sale
- Before: €31.91
- After: €23.02
- Improvement: A reduction of €8.89 in cost per sale, representing a 27.93% decrease.
Cost per Sale
- Before: €31.91
- After: €23.02
- Improvement: A reduction of €8.89 in cost per sale, representing a 27.93% decrease.
Loss to Profit
- Before: €-102,005.33
- After: €69,962.06
- Improvement: A change from a loss of €102,005.33 to a profit of €69,962.06, representing a turnaround of €171,967.39.
Ready to Elevate Your Business?
If you’re ready to take your business to new heights like our satisfied client, it’s time to partner with AIM Internet Marketing. Contact us now to experience firsthand how we can help you achieve your goals and surpass your expectations.
